Austrians are known for their culture, but not for their culture in fashion and style. Even though they lost a war because they were more concerned with the style of their uniforms than with the functionality of their weapons. So maybe there's something to discover after all? Maybe even something that's future-proof AND stylish?
Join Martina, Eugene, and Lou-Anne in the footsteps of tradition and the future:
Martina hiked over 2,000km across Europe in search of sustainable, stylish fashion, for her Walk4future campaign. She also discovered some hidden gems in Vienna. Her daughter Lou-Anne beat her in the 17th season of Germany's Next Top Model in 2022, taking home the victory. She is known for her modern, refined sense of style. Eugene knows the best routes through the city and the many stories surrounding Viennese clothing.
Together we'll uncover the little hidden treasures, chat with the owners, and perhaps even find a special piece or two.